Pinterest A product press release is critical to inform journalists and customers about your exciting new offerings. When done correctly, a press release is an excellent way to boost your business and spread the word about your newest offerings.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.
Talk about low-hanging fruit! If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. However, most press releases never accomplish that.
Most press releases are just spray and pray. Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Provide some good quotes. Have him say something memorable and personal, if possible.
Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal.
You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Luckily there are plenty out-of-work reporters out there right now. The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.For example, if you’re launching a new line of pet toys, write blog posts about dog care.
If you’d like to entice your customers further, take a page from many of the folks who use Kickstarter and blog about the progress of the design and development of your product.
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in . Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(64). Feb 02, · How to Write a Product Press Release. Use a product press release to inform both the press and any other potentially interested parties about a new product.
Throughout the press release, default to clear language that emphasizes what the 68%(35). Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm and its products. Write your startup press release for that market and to a specific journalist.
Follow-up -Getting a piece of press coverage is A LOT like making a sale. Not following up on a warm sales lead is foolish and so is the same with a journalist.